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Lead Generation Specialist (Web3)

Partnerverse
On-site • Raleigh-Durham-Chapel Hill Area US
Full-time
Entry Level
4 days ago

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About this role

We’re looking for a Web3-native lead generation specialist to build a qualified B2B pipeline for Instanodes. The ideal candidate understands the blockchain ecosystem, knows where to find relevant projects and decision-makers, and can turn research into qualified opportunities.

Responsibilities

  • Research and identify prospects across protocols, DeFi, DApps, wallets, exchanges, L2s, rollups, validators, and Web3 infrastructure companies.
  • Source prospects through X, LinkedIn, Telegram, Discord, GitHub, DefiLlama, Dune, RootData, CryptoRank, CoinGecko, CoinMarketCap and other relevant Web3 sources.
  • Identify founders, CTOs, engineering leaders, DevOps teams and other relevant decision-makers.
  • Track funding, launches, new chain deployments, hiring, ecosystem growth and other buying signals.
  • Run targeted outbound campaigns across X, LinkedIn and email.
  • Research each account and identify potential infrastructure requirements before outreach.
  • Leverage AI tools and automation for prospect research, lead enrichment, personalization, prioritization, and workflow optimization.
  • Qualify leads based on use case, infrastructure needs, buying intent, and potential value.
  • Work with Growth and BD to convert qualified leads into meetings and opportunities.

Requirements

  • 2+ years of experience in Web3 / Blockchain lead generation, outbound sales or B2B BD.
  • Strong understanding of the Web3 ecosystem.
  • Hands-on experience finding and qualifying Web3 projects and companies.
  • Experience with X, LinkedIn, Telegram, Discord, GitHub, and Web3 research platforms.
  • Experience with LinkedIn Sales Navigator, Apollo, or similar prospecting tools.
  • Strong research and communication skills.
  • Comfortable using AI tools such as ChatGPT, Claude or Perplexity.

Success Measures

  • Qualified leads and target accounts generated
  • Meetings/opportunities created
  • Lead-to-meeting conversion
  • Outreach engagement and response rates
  • Pipeline contribution
  • Lead quality and qualification accuracy
  • Productivity improvements through AI and automation
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About Partnerverse

Originally posted on Web3career